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Privacy Policy

Last updated: 12 September 2026

BeSpur ("we", "us", "our") is a product of Audox Soft, headquartered in Annur, Coimbatore, Tamil Nadu 641653, India. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our WhatsApp CRM platform accessible at bespur.com (the "Service").

1. Information We Collect

1.1 Account Information

When you register, we collect your name, email address, and a password you create. If you create a business account (tenant), we also collect your business name and WhatsApp Business API credentials (Phone Number ID, Business Account ID, and access token).

1.2 Contact & Conversation Data

The Service stores contact records (phone numbers, names, email addresses, tags, custom fields) and WhatsApp conversation data (messages, media metadata, delivery statuses) that you and your team create or receive through the platform.

1.3 Usage & Log Data

We automatically collect IP addresses, browser type, device information, pages visited, and timestamps when you access the Service. This data helps us monitor performance, diagnose issues, and improve the platform.

1.4 Payment Information

Payments are processed through third-party providers (Razorpay, Stripe). We do not store your full credit/debit card numbers. We may store transaction IDs, payment method type, and billing history for invoicing purposes.

2. How We Use Your Information

  • To provide, operate, and maintain the Service
  • To process transactions and send billing notifications
  • To authenticate users and enforce access controls
  • To send important service updates (downtime, security alerts, policy changes)
  • To respond to support enquiries and improve customer experience
  • To detect, prevent, and address fraud or abuse
  • To comply with legal obligations

3. Data Storage & Security

Your data is stored on secured servers. Sensitive credentials (WhatsApp API tokens, payment integration secrets) are encrypted using AES-256-GCM before storage. Passwords are hashed using industry-standard algorithms. We use HTTPS for all data transmission and enforce role-based access controls within the platform.

While we implement commercially reasonable security measures, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.

4. Data Sharing & Disclosure

We do not sell your personal data. We may share information with:

  • Service Providers: Third-party vendors who assist with hosting, payment processing, and analytics, bound by confidentiality obligations.
  • Meta Platforms: Your WhatsApp Business API credentials are used to connect to Meta's Graph API on your behalf. Meta's own privacy policy governs data processed by WhatsApp.
  • Legal Requirements: When required by law, court order, or government request.

5. Data Retention

We retain your account and conversation data for as long as your account is active. Upon account deletion, we will delete or anonymise your data within 90 days, except where retention is required by law or for legitimate business purposes (e.g., billing records).

6. Your Rights

You have the right to:

  • Access and export your data
  • Correct inaccurate information
  • Request deletion of your account and data
  • Withdraw consent for optional data processing

To exercise any of these rights, contact us at support@bespur.com.

7. Cookies

We use essential cookies for authentication and session management. We do not use third-party tracking or advertising cookies.

8. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes via email or an in-app notice. Continued use of the Service after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy, please contact us:

  • Email: support@bespur.com
  • Phone: +91 91640 64242
  • Address: Audox Soft, Annur, Coimbatore — 641653, Tamil Nadu, India